And one area that many businesses often get stuck on, is creating
effective SEO copy for their website. SEO is a term that fills many freelancers and small
business owners with dread. From the outside it can seem complicated and indecipherable, and as a result, many websites don't attract the attention they deserve from Google or
potential new customers.
But in fact, there's no reason to be afraid of SEO. Creating effective
SEO content for your website is as simple as following a few basic rules. When you understand why keywords are important, and which ones are likely
to work best for your business or freelance website, you can easily write good,
SEO-friendly copy.
We know because when we started researching Talented Ladies Club, we
realised that good SEO copy was going to be a vital part of our success. There’s
no point spending hours writing useful and interesting articles to help working
mums if none of them can find them!
So we looked into SEO in depth. We read whitepapers and sought out the
best experts on the subject we could find. And while SEO is indeed often a
mysterious and complex subject, having a basic understanding of good SEO copywriting
principles can have a massive impact on the success of your website.
To help you ensure that your potential customers and clients can find
out about you, we’ve shared our SEO copywriting knowledge in what is quickly
becoming one of our most popular articles – How to write SEO copy for your website.
So if you’re thinking about writing a website for your business, or are worried
that your current site isn’t working hard enough for you, take a look at our
simple rules and make sure you use SEO to your full advantage.
